Matt MacInnis, Chief Product Officer at Rippling, shares unconventional leadership truths from his experience building a multibillion-dollar workforce platform.
He explains why extraordinary results require intense discomfort and how deliberate understaffing can actually improve team focus.
These contrarian insights help leaders move past standard management clichés to achieve elite performance in their organizations.
Key takeaways
- Withholding feedback to avoid personal discomfort is a selfish choice that prioritizes your own feelings over the improvement of others.
- Deliberate understaffing is more effective than overstaffing because it forces teams to focus only on the highest priority tasks and avoids bureaucratic waste.
- Success is a better teacher than failure because it provides a proven model for how things should be done correctly.
- Executives should avoid critiquing a messy department from the outside. Real solutions require entering the boiler room to study the system from the bottom up.
- Business processes are designed to lower volatility, but they inherently suppress innovation. Organizations must apply process judiciously to avoid killing their competitive edge.
- Creating unique, idiosyncratic names for internal processes helps them become part of the company's culture and ensures the meaning behind them is preserved.
- Match the volatility of a candidate to the needs of the role. A high alpha person is essential for creative risk taking, even if they bring more uncertainty.
- An impossible case study reveals a candidate's problem-solving depth and their reaction to feedback better than a standard solvable task.
- Product is the high order bit of a company. When the product fits the market, every other function from finance to sales becomes significantly easier to execute.
- Product market fit is unmistakable when it arrives. If you are several years into a venture and still questioning if you have it, you should consider starting over.
- Stop asking for advice and start asking for relevant experience. People will always give advice, but it is only valuable if they have actually lived through the specific problem you are facing.
- Market demand is immutable. You cannot market your way into product market fit any more than a scientist can market a drug into binding with receptors that do not exist in the body.
- Outsized success often requires a narrative violation, where a company defies common wisdom in a way that standard checklists cannot predict.
- Systems naturally move toward disorder, and the only way to prevent decay in a company is the relentless injection of human energy.
- Management layers often buffer employees from the founder's intensity, but effective leaders must mirror that intensity to maintain high standards.
- Point solutions struggle in the AI era because they lack the comprehensive first-party data context needed for AI to perform complex correlations.
- Remembering our cosmic insignificance provides the levity needed to sustain high intensity without it becoming soul crushing.
- View business as a sport. Play with everything you have while remembering that it is just a game in a beautiful and temporary existence.
- The people record is the core primitive of business because every workflow requires knowing who is doing the work and who is accountable.
- True root cause analysis involves looking past immediate errors to fix the systems and processes that allowed the error to occur in the first place.
Preserving founder intensity and the necessity of discomfort
Understaffing projects is a deliberate choice to maintain focus. Overstaffing leads to politics and encourages people to work on low priority tasks. This creates waste and slows the company down. Matt explains that achieving extraordinary results requires pushing beyond comfort. If work feels easy, it is a sign that the effort is not enough for top tier success. Achieving the 99th percentile of outcomes is meant to be exhausting.
If you ever find yourself in the comfort zone at work, you are definitely making a mistake. It is supposed to be really freaking exhausting.
Leaders must work hard to preserve the intensity of the founder. Every new layer of management can cause a major drop in energy. This loss of intensity is dangerous for any business. Matt also believes that withholding feedback is fundamentally selfish. Avoiding a difficult conversation just to stay comfortable prioritizes your own feelings over the growth of others.
The most selfish thing you can do is withhold feedback from someone. When you think a thought that would help someone improve and you avoid giving it to them because it would make you uncomfortable, you are optimizing for your own comfort.
The common advice to never quit is often misleading. In the world of startups, the idea that one should never give up is sometimes described as venture capital nonsense.
Extraordinary results require extraordinary effort
Achieving extraordinary results requires extraordinary effort. To be in the 99th percentile of outcomes, you must be willing to be uncomfortable. If you ever find yourself in a comfort zone at work, you have likely made a mistake. While great effort does not guarantee success, it is a necessary requirement for it.
If you ever find yourself in the comfort zone at work, you are definitely making a mistake. It is not that an extraordinary effort is sufficient to an extraordinary outcome, but it is 100 percent true that it is necessary.
This effort is not defined by grand events. Instead, it is found in the thousands of small details, such as triaging JIRA tickets or handling escalations late on a Friday night. These moments separate great teams from good ones. Matt observes that it is easier to demand this level of commitment when a company is winning. Rapid growth provides the air cover needed for a leader to ask for every last ounce of effort from the team. If a company is not growing quickly, contributors may find it harder to lean in because they do not see the connection to a significant result.
The pace must be relentless. Matt recalls his seven years at Apple under Steve Jobs, where the culture was described as a death march. As soon as one version of the iPhone shipped, the engineers were immediately thrown into building the next one. This constant pressure is essential because leaving any gap gives competitors a chance to take over. Surprisingly, keeping people busy actually helps morale. When teams have too much free time, they often become distracted and lose interest in the mission.
In a competitive market, and if the market is valuable, it is competitive. If you leave anything on the field, if you leave a crack for your competitor, there is a 100 percent chance they are going to go fill that crack. And so you have to be relentless. There can be no relaxation of the organization.
Managing these high-stakes environments requires making best guesses about budgets and deadlines. Since the right answer is rarely knowable from the start, leaders must decide whether it is better to over-steer or under-steer as they learn and adjust along the way.
The benefits of understaffing and learning from success
When staffing a project, it is usually better to understaff than to overstaff. Overstaffing creates unnecessary politics and leads to people working on low-priority items. A stack rank list might have twenty things, but only the top five really matter. If a project is overstaffed, the team starts working on the bottom ten items before anyone knows if they are actually necessary. This creates waste and slows everyone down.
Understaffing is less evil than overstaffing. In this particular framework, the advice is understaff, deliberately, always. And then the wisdom element is to know not to under-understaff.
High performance requires maintaining a high level of intensity. Matt notes that good teams often get tired, and that is precisely the moment when great teams pull ahead. He views business through the lens of sports and competition. This intensity is what makes the work fulfilling and creates the most memorable moments of a career. However, these intense periods are only remembered fondly if the project actually succeeds. Hard work on a failing project does not result in the same sense of romance or nostalgia.
Good teams get tired, and that's when great teams kick the good team's asses. You got to run the engine in the red line at all times. Because the minute you let your guard down, the minute you slow down, the great teams are going to come in.
There is a common belief that people learn most from their mistakes. Matt argues this is often just a feel-good trope. While failures offer some lessons, success is far more informative. Seeing how things are done correctly provides a better blueprint for future performance than seeing how they go wrong. If you have to choose between a technician who has seen a plane fixed correctly a hundred times and one who has only learned from mistakes, you will always choose the one who knows how to succeed.
There's more to glean from seeing how it's done right than there is to glean from seeing how it's done wrong. Success begets success and you should chase success.
For those early in their careers, the best move is to join a winning team. Being part of a company during a period of rapid growth provides insights that are difficult to find anywhere else. Recruiters often look for candidates who have been part of these successful environments because they understand what high-level execution looks like.
Matt MacInnis on fixing product organizations from the bottom up
Matt recently transitioned from Chief Operating Officer to Chief Product Officer at Rippling. This move is uncommon in the tech world, but it happened because the business needed someone to fix a specific set of problems. Matt describes himself as an executive who brings order to chaos. He had previously stepped in to fix sales and recruiting functions, but he had stayed away from research and development until hiring mistakes left the engineering and product teams without strong leadership.
There is just no excuse as an executive for sitting outside of the mess and thinking you know the answers. It is a cardinal sin to do that. You need to go and see. You need to be in the boiler room. You need to study the system bottom up and develop hypotheses for how to amend the system.
When Matt took over the product role, he realized his outside perspective was a bit naive. He had previously criticized the team for not tracking adoption metrics carefully. However, once he was in the role, he saw that the team lacked basic foundational standards like test coverage and product quality checklists. He realized that everything must be done in its proper order. It is useless to measure how many people use a product if the product itself is unstable or lacks basic quality controls.
This experience highlighted the importance of first principles thinking. Because Matt does not have a traditional background in product management, he breaks every problem down into its basic parts. He avoids importing ideas from the internet without seeing how they apply specifically to Rippling. This approach helps resolve issues where teams are locally optimized but globally incoherent. By focusing on the boiler room details, he ensures the product reflects a clear vision rather than a messy organizational chart.
Balancing innovation and reliability in product development
Product development can be viewed through the lens of alpha and beta. Alpha represents outperformance or innovation relative to the standard. Beta represents volatility or unpredictability. In financial terms, the ideal asset has high alpha and low beta, though they are usually correlated. In a business context, this means some teams should pursue alpha by finding unique angles on customer problems to provide outsized returns. Other areas, like payroll software, must be low beta. Reliability is the priority there, and any aberration is a failure.
Processes in a business exist for the sole purpose of lowering beta. Processes are for decreasing volatility in the output of the system. The downside of a process is that it suppresses alpha. You have to be super careful in the application of process to know that you're lowering beta in the places where you want to do that without suppressing alpha in the places where you need it.
Managing this balance requires a thoughtful approach to organizational design. High alpha individuals, like professional basketball player Dennis Rodman, can be difficult but provide immense upside. A team can typically handle one such person. To manage quality without killing innovation, lightweight frameworks are more effective than rigid bureaucracy. At Rippling, this is known as the Pickle, a product quality list. Using a unique or cheeky name creates a vessel for meaning that sticks in people's minds more effectively than generic corporate terms.
If you want to create a moment that sticks in people's brains and becomes a zeitgeist or something that they latch onto, you have to create an entity, a vessel for meaning, and then you have to fill that vessel with your meaning.
The Pickle is a checklist of standards that evolves based on real world failures. For example, when a feature flag caused the CEO to encounter a blank screen during a product test, a new rule was added to the list. Feature flags can act like construction shims that are forgotten and eventually cause walls to fail. By adding a specific line item to the Pickle about limiting feature flags at ship, the team lowered the volatility of the product release without adding heavy administrative burden.
Decoding intuition in the hiring process
Matt uses the term Pickle for his Product Quality List because the name adds a sense of fun to the work. This playfulness helps build systems that can scale across thousands of technical workers. One of his core management frameworks involves balancing high alpha and low beta. Some projects require a high alpha person who offers significant upside through creativity and risk taking. In these cases, a team might accept more volatility and a lack of traditional process to get that creative result.
When hiring, Matt relies on intuition built from thousands of interviews. While some hiring experts advise against using intuition, Matt believes it is a vital tool that must be decoded. You should trust your gut reaction and then use a framework to explain that feeling to others.
If you have a good intuition, you should absolutely rely on your intuition. What you have to do after you have a reaction to a candidate when you are looking at hiring somebody is you need to decode. You need to decode your intuition so that it can be expressed to other people productively.
Matt uses a framework called SPOTAK to decode these feelings. The acronym stands for Smart, Passionate, Optimistic, Tenacious, Adaptable, and Kind. If a candidate does not feel like a right fit, checking them against these traits often reveals the problem. A candidate might be talented but lack optimism if they speak poorly of a past manager. This framework, combined with the alpha and beta model, helps ensure the right person is matched to the specific needs of a product area.
Product as the high order bit of business success
Matt uses a specific interview tactic where every candidate, regardless of seniority, tackles the same difficult case study. It is a technical prompt that requires thinking across many dimensions simultaneously. The goal is not to finish it, as the task is designed to be nearly impossible. Instead, the team looks at how many corners a candidate can see around. They evaluate whether the person becomes defensive when challenged or if they are willing to interrupt and ask insightful questions.
I found the wisdom in it and think it's actually quite useful to give everyone the same simple complicated prompt and just see, hand them a drill bit, give them the concrete wall and see if they can get a millimeter or an inch into the concrete. You're going to learn a lot.
Product management requires a unique set of skills. While Matt dislikes the term mini CEO, he believes the role demands a polymathic approach. A product manager must bridge the gap between highly intelligent engineers and socially adept salespeople. They need to be good at communication, project management, and the technical science of engineering. This blend of disciplines makes the role one of the most intellectually stimulating positions in the software industry.
There is a fundamental difference between general operations and product leadership. In a previous role as COO, Matt had to optimize the business around the product as it currently existed. Leading product is different because it represents the highest priority for a company success. It is the high order bit. When the product fits the market perfectly, every other department functions more smoothly.
If you get the product right, it fits in the market. Everything else gets easier. Finance is easier, sales is easier, marketing is easier, recruiting is easier. Everything gets easier.
The value of great product management
Product managers often face skepticism from coworkers in sales or leadership roles. This doubt usually comes from experiences with poor processes or bad execution. Matt argues that the problem is not the job itself but the person performing it. He makes a clear distinction between the role of product management and the quality of the individual manager.
I am anti shitty product managers. If you hate product managers, you just haven't worked with a great product manager. It is like wine. Chardonnay is one of the most amazing varieties of wine in the world. You just haven't had good Chardonnay. Once you have one, you can't unlearn it.
This comparison to wine explains why some people look down on the profession. If someone has only had bad Chardonnay, they might think they hate the entire variety. Similarly, if a leader has only worked with mediocre PMs, they may think the role is unnecessary. Once they experience a high-performing product manager, they quickly recognize the value and importance of the work.
The reality of product market fit and the incentive to quit
Matt explains that the difference between searching for product market fit and actually having it is night and day. He spent nine years on a startup that struggled. He recognizes the heartbreak of seeing other entrepreneurs in the same cycle. The cultural pressure to never give up is often driven by venture capital incentives. Investors cannot get their money back once it is spent. They prefer a founder to keep trying on the slim chance of a rare pivot.
The Silicon Valley try until you die mindset is not pro entrepreneur, it is pro venture capitalist. The incentive of venture capitalists is to put money into your company and milk you dry. There is no way for them to take that investment back, so the only logical desire they would have is for you to keep trying against all odds.
This dynamic can waste a founder's most productive years. Matt suggests that it is better to quit and reset the cap table. You should pursue a new idea with real potential. Experienced investors know that most seed investments go to zero. They are often more interested in backing a founder's next venture than watching them struggle with a failing one.
The biological analogy of product market fit
Timing plays a massive role in the success of a company. It is dangerous to be either too early or too late to a market. When the timing is right and the market is real, product market fit becomes obvious very quickly. If a founder is four or five years into a journey and has not seen explosive growth, it might be time to move on. There is no shame in recognizing that a pivot did not catch. Starting over with a clean sheet can be a liberating experience for an entrepreneur who still has the energy to build.
The market is either going to latch onto your product and run with it or it is not. Do not ship the product, find a lack of success, and then try to market your way through that because the binding receptors likely do not exist.
Matt compares building a startup to drug discovery. In science, a drug either binds to a receptor or it does not. You cannot use marketing to convince a body to develop receptors that are not there. Similarly, a market is immutable. No amount of social media posts or big launches will change whether people actually want the product. A startup is essentially an experiment to see if the market receptors exist for what you have built. If they do not, you must find a different drug rather than trying to force the market to change.
When seeking guidance, it is better to ask for relevant experience rather than advice. Most people will give advice if asked, even if they have no personal experience with the situation. If someone cannot offer a specific story of when they faced a similar challenge, their advice is often less valuable. Focusing on lived experience helps founders avoid generic or misleading suggestions.
The power of founder idiosyncrasies and narrative violations
Investors often rely on checklists to minimize risk and avoid mistakes. These lists focus on things like founder type or legal structure to ensure stability. While useful for suppressing volatility, checklists can miss the most critical factor of an outsized success: the narrative violation. This concept suggests that every truly successful company must violate common wisdom in some significant way.
The most successful businesses inevitably violate something on that list in some really important way. Every company succeeds on the foundations of the idiosyncrasies of the founder.
Matt observes that you cannot simply replicate a success story like Notion. Its growth resulted from specific conditions, including the timing of its start, the team's persistence through hardship, and Ivan's obsession with craftsmanship. Notion carved out a niche in a productivity market dominated by giants like Google and Microsoft, which seemed impossible. Similarly, Rippling succeeded for nearly opposite reasons. Both cases demonstrate that greatness stems from the unique, spiky traits of a founder rather than a repeatable formula. Great investors identify these idiosyncrasies and commit to them, accepting the unique challenges they bring.
The reality of survivorship bias in investing
Venture investing often suffers from a survivorship bias where only successful companies are highlighted. While Matt has been an early investor in notable successes like Notion, Rippling, and Zenefits, he emphasizes that the majority of his seventy investments have gone to zero. This includes companies like Macro, Debrief, and Verb Data. These failures do not reflect a lack of founder quality. Many of these founders were highly capable individuals who put immense energy into their businesses.
I love to give you names of companies that don't exist anymore because it's self serving and a horrible survivorship bias to just list the good ones.
The value in these investments often extends beyond financial returns. Relationships with founders endure long after a company closes. Many founders from failed ventures eventually joined Rippling, proving that the talent remains valuable even if the specific business model does not succeed. Recognizing the full list of investments, rather than just the winners, provides a more honest view of the hit rate required in venture capital.
Fighting entropy through relentless leadership intensity
Most of the world does not operate on a linear scale. Instead, it follows a power law where the top few performers receive nearly all the rewards. If you only build something to 80% or 90% completion, the reward remains minimal. You only hit the inflection point and gain 10x or 100x rewards when you reach the very top of the scale. This explains why a small number of cities hold most of the population and why the best athletes are vastly more successful than those just below them.
Entropy is the second law of thermodynamics. It explains why things naturally fall apart. Potholes form, sock drawers get messy, and code bases become complicated. In a business, everything tends toward disorder unless someone injects energy into the system. Life itself is a temporary victory against this decay.
The only antidote to entropy, the only antidote to decay in a system, is energy. You got to inject energy. Every line of code that you add to a code base increases the entropy of that system and demands ever more energy from human beings to go in and tend to it.
Leadership requires fighting entropy every day. Teams naturally prioritize their own comfort over the goals of the company. It is not always a conscious choice, but it is a constant trend. Matt argues that leaders must demand high standards for everything, from fixing every bug to following hiring processes. If you want an extraordinary outcome, you have to relentlessly inject energy at every step. This means dropping a bug at a manager's feet every single time you see one.
The intensity of a founder often dilutes as it moves through management layers. If each layer buffers the team from the CEO's intensity, the organization becomes dysfunctional. Every layer of management has the potential for an order of magnitude drop in intensity. Leaders should mirror the founder's intensity rather than trying to soften it.
It is not that you need to buffer people from the intensity of the CEO. It is that you need to absolutely mirror that intensity. Your job is to preserve that intensity at its highest possible level and let the buffering happen somewhere else.
Modeling personal intensity in leadership
Parker Conrad models personal intensity to set the standard for the entire company. At Rippling, every product team uses public feedback channels. Matt joins these channels to ask difficult questions and challenge product decisions. This modeling shows everyone how to think about the product. Matt also personally reviews recordings of every major product flow to provide public feedback to engineering managers.
I am in there upside down on everything I find when I use those products. I model for everybody that this is how I want to do it. I don't like this. I don't understand this. Tell me why this is this way.
This level of intensity is not exhausting for a team. Instead, it is a relief. Most people in leadership positions want to be intense and achieve great outcomes. High standards empower people to follow their instincts. Being a chill boss is a significant failure. If a leader is too relaxed, the entire business can collapse. Someone else will always be willing to work harder to find a gap in the market.
The reaction is so invigorating. It is so wonderful to hear that we are going to achieve these great outcomes and that you are empowering me to follow my instinct, which is to really push for the best result.
Success requires constant energy. In a competitive market, especially in software where leverage is high, being chill leads to failure. A less intense leader allows the competition to find a crack and take over. It is better to be respectful and good but always remain intense.
Don't be a chill boss. It is the most pejorative label I could give you. Chill does not accomplish anything. Be intense. Be good. Be respectful. But do not be chill.
Feedback and escalations as gifts for growth
Withholding feedback from others is fundamentally a selfish act. When someone has a thought that could help another person improve but avoids sharing it to avoid awkwardness, they are prioritizing their own comfort over the other person's growth. High performance teams cannot operate this way. Both giving and demanding feedback are essential for a team to function at its best, provided that the feedback remains open to discussion and questioning.
The most selfish thing you can do is withhold feedback from someone. Who are you optimizing for when you do that? What are you optimizing for when you think a thought that would help someone improve and you avoid giving it to them because it would make you uncomfortable? Well, you're optimizing for your own comfort.
Many customers and founders are reluctant to escalate issues because they do not want to bother an executive. However, Matt views these escalations as a gift. It is the job of a leader to find problems and iterate on the processes that build the systems. Rippling even maintains a dedicated escalations team designed to find the true root cause of issues. This means looking beyond a simple data error to find the software that created it and the system that allowed that software to fail.
There is no greater gift to me as a product executive than receiving an escalation from a customer. We have an escalations team at Rippling. These are people who are particularly skilled at getting to real root causes. Not like, oh, we fixed the data error and shut the ticket down. No, you found the software that created the data error and then you found the system that created the software and you solved all of that.
Feedback and escalations provide the raw material for systemic improvement. Matt keeps a queue of minor issues and takes them directly to product teams to study them. This approach is not about being negative but about understanding what happened so the entire organization can get better.
Building a broad platform on the people primitive
Matt describes Rippling not as a simple HR tool but as a platform designed to free smart people for hard problems. He argues that the foundation of every business workflow is the people record. Every task, whether handled by a person or an AI, requires knowing who owns the work and who is accountable for it. While other companies have built massive businesses on the customer record, Matt believes the people primitive is even more important for core operations.
The core of every workflow and everything that a company has to do, be it AI or manual, traditional software is who is doing stuff, who owns it, who is accountable. And so the people record is a really important component of that.
The platform integrates various functions like payroll, IT, and spend management into a common object graph and data lake. This unified approach provides a massive advantage for AI applications. Matt notes that having all business data organized in a neat package with a clean semantic layer allows AI to perform tasks that are currently jaw dropping in internal testing. The AI can read and write data for the user across the entire system, setting a new standard for how software functions.
While the company is valued at 16 billion dollars, Matt believes they are just getting started. They have captured less than one percent of the market and are preparing to move into business intelligence and data management. He suggests that while the era of single purpose software might be fading, integrated platforms represent the next phase of growth.
SaaS might be dead ish in terms of point solutions, but long live SaaS in terms of what we're building.
The challenge for point solutions in the AI era
Software cycles move between periods of bundling and unbundling. We are currently in a bundling phase. Point solutions face a major hurdle because they lack the data context required for AI to be truly useful. AI needs to perform correlations across diverse data sets. When a product only solves one specific problem, it must rely on integrations with third-party systems. These integrations are often inefficient and rely on outdated methods like flat files. These technical bottlenecks make it nearly impossible for point solutions to build effective AI software.
Point SaaS is in a rough spot when you cleave two important systems apart and say they have to integrate. It is very, very hard. If you are somewhere in the middle building AI software that tries to use the shovels from a provider but then needs to rent out the mine or get the ore out of somebody else's mine, you are in a difficult place.
The economic landscape of AI favors two types of players. Shovel sellers like OpenAI provide the models. Mine owners like Rippling possess the first-party data. Companies caught in the middle are in a precarious position. They must pay for technology while trying to access data from external sources. This dynamic leads to poor unit economics. Matt notes that SaaS applications are essentially interfaces for changing values in a database. AI is simply a new way to flip those bits.
Strategic insights on AI investment and consolidation
AI point solution companies may face a period of consolidation as they realize that access to data is an existential requirement. This trend could lead to more merging and bundling of services across the industry. While market predictions are difficult, certain investors who focus exclusively on AI have developed deep insights by seeing nearly every deal in the sector.
They have a very deep set of hypotheses that they have formed over the course of seeing every AI deal in the valley.
Matt points to Mike and Sarah as investors who are hyper focused on this space. Their decision to specialize specifically in AI has allowed them to build a profound understanding of the industry landscape. This depth of knowledge is a significant asset for entrepreneurs seeking to navigate the future of AI.
Prioritizing relevant experience over abstract advice
When asked for advice for AI founders, Matt emphasizes the importance of intellectual honesty. He believes that giving abstract advice without direct, relevant experience is not helpful. Instead of providing generic tips, he prefers to focus on specific situations he has actually faced. This reflects a broader philosophy that founders should seek out people with relevant experiences rather than general guidance.
I actually think that if I were to give you an answer to this question right now, it would be bullshit. I don't have enough relevant experience in the abstract to dole out on a podcast on that topic.
This approach ensures that the information shared is grounded in reality. By refusing to offer speculation, Matt highlights a key rule for learning: do not ask for general advice. Instead, ask for relevant experiences that can be applied to your specific situation.
Using AI to refine and articulate ideas
Matt uses AI tools like ChatGPT and Gemini to help synthesize and communicate complex ideas. As an executive, he believes his primary job is to bring people along on a journey of change. This requires precise and effective language. He often writes out a detailed essay containing a specific idea and then asks the AI to help him find more pithy ways to articulate it.
80% of what it outputs is trash. It is just average low alpha junk. But it is a non judgmental thought partner. In 20% of the stuff it comes out with, I see a new word I did not think of that hits the nail on the head for the concept.
AI is not particularly useful for creating the ideas themselves. However, it excels at helping a leader refine how they present those ideas to others. Claude is often noted as being particularly strong for these specific writing and language tasks.
Perspective as a counterpoint to intense work
High intensity and a constant grind can seem soul crushing when viewed in isolation. However, Matt suggests a necessary perspective to balance this drive. Humans exist on a tiny planet in a vast universe for a very short time. This realization brings a sense of levity to work because individual struggles are ultimately insignificant in the grand scheme of space and time.
You have to never forget that number one, none of this matters. And number two, it is an absolutely beautiful and amazing phenomenon that we get to be alive doing this right now. So play the sport, play it with everything you've got, but never forget that it's just a sport and that none of it matters.
Even though nothing matters in a cosmic sense, the current era of innovation is extraordinary. Matt compares modern Silicon Valley to Florence during the Renaissance. It is a period of unparalleled human progress and creativity. Seeing business as a sport allows for full competition without losing sight of the magic of existence. This mindset transforms a late night at work from a burden into a chance to participate in a unique historical moment.
Foundational books for leadership and systems thinking
Matt recommends three foundational books for leaders and executives. The first is Conscious Business by Fred Kaufman, which he describes as a user manual for human beings. This book is particularly valuable for younger leaders in their 20s and 30s who are navigating the challenges of being a CEO or product leader for the first time. Matt uses this book with his product leadership team at Rippling to establish a shared framework for effective thinking and management.
Conscious Business is absolute gold. It was recommended to me by Brian Schreier at Sequoia when he was on my board. I took way too long to take him up on the advice and I wished I had read it sooner. It changes your life.
The second recommendation is Thinking in Systems by Donella Meadows. This book offers a generic framework for understanding how systems work. Matt notes that readers will find themselves applying these principles to every aspect of their lives after reading it. Finally, he suggests the classic 1960s text, The Effective Executive. Although it contains some outdated language, its simple advice on leading teams remains relevant today. Matt values books that have stayed in print for decades because they contain enduring truths that have stood the test of time.
Representation and romance in Canadian hockey
Matt recommends a series called Heated Rivalry, which follows two rival Canadian hockey players who are secretly in love. Although the show has been described as smutty, it offers a fun and lighthearted narrative about their hidden relationship while they compete on the ice. The series highlights a shift in media representation by placing gay characters in conventional, high-profile athletic roles.
It is a little chintzy, but it is a lot of fun. It is also really fun to see gay people represented in the media as though they are normal.
Seeing these characters depicted as normal individuals within the world of professional sports adds a layer of relatability to the series. It allows for a story that is both entertaining and inclusive without being overly serious.
Matt MacInnis on his favorite coffee maker
The Fellow coffee maker stands out because of its thoughtful interface and high quality. It allows users to select specific roast settings, which then adjust the temperature and manage the blooming process. The machine even calculates the exact amount of coffee grounds needed for each brew. This level of detail makes it a favorite choice for both home and professional settings.
I love my Fellow coffee maker. It has an interface that lets you set light, medium, or dark roast. It changes the temperature, it blooms the coffee, and it tells you how many grams of coffee to put into the basket. It has a slick interface and makes high quality coffee.
Matt likes the product so much that he keeps units in his office, his home, and even his garage. Interestingly, the company that makes the coffee machine is also a customer of his company, Rippling. This creates a unique connection between a product he uses personally and the business he runs.
Finding resilience through a dark life motto
Matt shares a life motto passed down from his father that provides a unique sense of perspective during difficult times. The phrase suggests that nothing is ever so bad that it could not get worse. While it sounds dark at first, the motto often brings a moment of humor and relief when facing challenges at work or in life. It serves as a reminder to find a moment to smile even when things go wrong.
Nothing's ever so bad in life that it couldn't get worse. We were going through some stuff yesterday at work and we were like, now that happened. I looked at the CTO and I'm like, dude, nothing's ever so bad that it couldn't get worse. We had a good laugh and continued to brace for whatever might come next.
This perspective can actually be uplifting for optimists. By acknowledging that a situation could be more severe, it becomes easier to enjoy the current, less difficult version of reality. It allows a team to acknowledge a setback and then move forward with a lighter spirit.
Matt MacInnis on the value of early radio experience
Matt started his communication journey as a radio personality during high school. He played music from several decades and hosted a midday segment. This experience was a major gift during his formative years. It helped him develop a lasting comfort with speaking in front of a microphone.
What a gift. What a huge gift in my most formative years to have developed an ability to be in front of a microphone comfortably.
When he speaks in his radio voice, he leans close to the microphone to capture a specific sound. Although he describes the radio persona as inauthentic, the skill of performing for an audience proved invaluable. Developing this ability early on made future media appearances and speaking roles feel natural.
