Bill Gurley, a general partner at the venture capital firm Benchmark, shares his insights on navigating the current era of artificial intelligence.
He discusses the state of AI investing, observations from a recent trip to China, and essential lessons for finding a career you truly love, drawing on stories from Bob Dylan, Jerry Seinfeld, and MrBeast.
Key takeaways
- A useful distinction exists between destructive 'financial bubbles' and productive 'industrial bubbles', like the dot-com era, which leave behind durable technology and fuel future growth despite eventually bursting.
- The Western perception of China as a top-down communist state misses the reality of its hyper-competitive internal market. Fierce competition between provinces drives innovation in a way that mirrors the capitalist 'invisible hand'.
- The US struggles to compete on infrastructure because its system is run by lawyers who can block projects, whereas China's engineer-led system prioritizes building, allowing them to construct things like factories at a fraction of the cost.
- The best way to protect your career from being made obsolete by AI is to become the most AI-enabled version of yourself by actively experimenting with the new tools.
- A strong moat in AI can be built by combining proprietary data with software that automates complex, industry-specific workflows, which general models cannot easily replicate.
- A useful framework for identifying countries with economic potential is to look for a combination of a strong work ethic, a highly educated populace, and a currently low per capita income.
- A true test of passion is whether you voluntarily use your free time to learn about a subject, even choosing it over entertainment. This passion gives you a significant knowledge and endurance advantage.
- Angela Duckworth, author of "Grit," now believes passion is more important than perseverance, as teaching children to endlessly 'grind' without underlying passion leads to burnout.
- True innovation often comes after mastering the fundamentals. Figures like Bob Dylan and Picasso first achieved deep expertise in the existing forms of their craft before they began to revolutionize them.
- Proactively placing yourself at the center of your field is critical. Bob Dylan's decision to move to New York to find Woody Guthrie and immerse himself in the folk scene was a deterministic step in his career.
- While tools like AI can give you what you ask for, the most formative relationships often arise from unplanned, serendipitous encounters that only happen when you're physically present in a hub of activity.
- Expertise can be multiplied through collaboration. As MrBeast's story shows, four people sharing 10,000 hours of practice can collectively gain 40,000 hours of expertise.
- Working for free in a high-density learning environment isn't exploitation; it's a fair trade of your time for invaluable experience and training.
- Most volunteers do the absolute minimum. By doing just 10% more than expected, you can stand out dramatically and be given significant responsibility.
- To become highly compelling in any industry, combine deep knowledge of its history with a practical understanding of its innovative edge, such as AI.
- When facing a big decision, use the 'regret minimization framework': project yourself to age 80 and ask which path you are more likely to regret not having tried.
- When contemplating a major career change, a 'listening tour' can be invaluable. This involves identifying and speaking with people who have successfully navigated a similar transition to understand their paths.
- The patent system may stifle innovation, which thrives when ideas are shared freely. A true competitive edge comes from execution speed and product quality, not from defending patents in court.
- The traditional IPO process is deeply flawed because investment banks manually pick who gets the stock and at what price, rather than allowing supply and demand to determine these factors algorithmically.
- The US healthcare system is a prime example of regulatory capture, where rules preventing physicians from running hospitals have drastically reduced competition and worsened the system.
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The book that gave Jerry Seinfeld permission
Bill introduces a tattered, possibly out-of-print book called "The Last Laugh: The World of Stand-Up Comics" by Phil Berger. He found it while researching for his own book, "Running Down a Dream." The book holds significance because of its impact on Jerry Seinfeld. When Seinfeld was young and unsure about his future, he had an inkling he might want to be a stand-up comic. However, he didn't know if it was a real career or if you could make money from it.
Seinfeld read "The Last Laugh," which profiled about 15 comedians, including Woody Allen, Bill Cosby, George Carlin, and Lily Tomlin. Seeing their stories was disinhibiting for him; it provided the validation he needed to follow an unconventional path. Bill explains that this book served a crucial purpose.
It gave him permission to go do this career. That's not a typical career. When you go to college, they don't list stand-up comedian as something that you can go do.
This idea connects to a broader theme Bill is exploring in his own work: that today, access to mentors and information is unprecedented, making it easier than ever for people to pursue their dreams.
Why real technology waves and speculative bubbles go hand in hand
The debate over whether AI is a bubble presents a false choice. According to Bill, citing the work of Carlotta Perez, a real technological wave that creates wealth quickly will inherently invite speculative, bubble-like behavior. The two are not mutually exclusive; they come as a pair.
If the wave is real, then you're going to have bubble like behavior. They come together as a pair precisely because anytime there's very quick wealth creation, you're going to get a lot of people that want to come try and take advantage of that.
This is not a new phenomenon. It's similar to the gold rush, where a real opportunity for wealth attracted a flood of speculators and opportunists. The question isn't whether it's a revolution or a bubble, but understanding that a real revolution will bring a bubble with it.
Tim adds another layer by referencing Jeff Bezos's distinction between two types of bubbles. There are purely destructive "financial bubbles," like the 2008 crisis. Then there are "industrial bubbles," like the dot-com boom of the late 90s. While that bubble burst, it left behind durable, important technology that fueled subsequent generations of entrepreneurs and economic growth. The current AI boom may fall into this more productive, industrial bubble category.
The risks of circular deals and SPVs in AI investing
Even though the current AI wave is a real technology shift, many large tech companies are engaging in questionable "circular deals." This began with Microsoft investing in OpenAI, which in turn agreed to buy services from Microsoft. Bill explains that this is a way of giving a company money they wouldn't otherwise have. Other examples include Amazon's investment in Anthropic and Nvidia's deals with Core Weave. Bill finds these practices less than ideal, noting that if you wanted "crisp, clean accounting," you wouldn't do things like this. He suggests that even sophisticated companies can become speculative when they're on a winning streak, much like a gambler on a hot streak at a casino.
This speculative environment creates significant risks for retail investors, particularly through Special Purpose Vehicles, or SPVs. These are one-off investment funds created to invest in a single company, allowing individuals to participate. However, this space has become a "wild, wild west," with promoters who may not even have access to the underlying stock. Bill warns that the big 100x returns in AI were made years ago, and the odds of a new investment succeeding now are "really, really low."
Tim adds that many people overestimate their own risk tolerance until they've actually experienced a major loss. This is common with new investors in SPVs who don't have experience with the high failure rate of venture capital. While there's a well-intentioned push to give the public access to private company investments, it overlooks two key problems.
Most private company VC backed even go to zero. Like the majority, which is not something people, they sense that they want the lottery ticket, they want the Uber, they want the one that goes to the moon, but they don't understand that that comes along with it. They don't want to buy losing lottery tickets for 12 years.
The second problem is the lack of information transparency. Unlike public markets where financials are audited, the private company landscape is "super loosey-goosey." Institutional investors understand this, but individuals with a public market mindset may be unprepared for the lower standards of reporting and higher risk of failure.
Angel investing in an AI-dominated market
If he were angel investing today, Bill Gurley would look for opportunities at the intersection of AI and specific industries. The goal is to find highly curious people who are experimenting with AI tools and also possess deep domain expertise. This combination allows them to become the smartest user of AI within their particular field, giving them a distinct advantage.
This focus on AI is driven by a stark market reality. Institutional investors, who are paid to invest other people's money, currently have no interest in non-AI deals. Bill describes this lack of interest as absolute.
The institutional investors have zero interest in non AI deals. Zero. It's more black and white than I could be successful in... if you angel fund a deal and have any hope of it raising money in the future, if it's not AI related right now, it could die of neglect.
This creates a significant risk for any non-AI startup seeking funding. Regardless of one's personal views on the AI boom, this is the current state of the investment landscape.
Given this reality, Bill offers a piece of advice for everyone, regardless of their profession. He recommends actively engaging with AI tools. The best way to protect your career from being disrupted or eliminated by AI is to become the most AI-enabled version of yourself that you can be.
Finding defensible AI investments in specific verticals
When considering angel investments in AI, the key is to find opportunities that will not be quickly replicated and consumed by large companies like OpenAI or Anthropic. The best strategy is to stay far away from the cutting edge of what these large model companies are working on. It's not feasible to back the next big model company anyway, as that would require a massive, billion-dollar angel investment. Instead, investors should look for opportunities off the beaten path.
The most promising areas are deep, specific verticals that are unlikely to be a high priority for a major AI company. An example might be waste management. Even if a powerful model can understand the subject matter, it lacks the specific workflows and local customer data necessary to build a truly useful application. This is where the opportunity lies.
A defensible AI business should have two key components: a proprietary data set and an integration into existing, complex workflows. The more workflows that exist within an industry, the better, because software can be built around them. A workflow is a series of tasks that must be completed. For instance, Zillow has invested in tools to help realtors with their day-to-day jobs, such as software for booking in-person home tours or processing a mortgage. By building a system that automates these tasks and integrates them with AI, a company can create a strong defense against a simple, question-answering model.
The more kind of workflows that exist are better because you can build software around those things. ... There's just all these tasks that have to be happened that can be automated and so tasks that can be automated that can be integrated with AI. The more of that stuff you can build into a system, the better off you're going to be protecting yourself from a model that just answers questions.
China's hyper-competitive reality versus Western misperceptions
Bill shares insights from a recent 10-day trip to China, where he visited six cities to get a better sense of the country beyond the common rhetoric in the U.S. He notes that China is widely misperceived, with the biggest misconception stemming from the word "communism." Many people incorrectly associate it with a top-down, state-run system like old Russia, assuming it lacks innovation and involves poor capital allocation.
The reality is far different. While the country has a five-year plan, its provinces compete fiercely with each other. A provincial leader's career can advance based on performance metrics like prosperity and employment. This dynamic creates massive, hyper-competitive markets. This internal competition functions like the capitalist concept of the "invisible hand," fostering innovation in industries like solar, EVs, and robotics. As a result, hundreds of companies compete brutally, leading to highly innovative products at very low price points. This system has downsides, such as the overbuilding that leads to "ghost cities," but it drives remarkable execution.
Bill toured the Xiaomi factory, where the new SU7 car is made. He gained access through his long-term acquaintance with the founder, Lei Jun, whom he calls the "Steve Jobs of China." Lei Jun previously built Xiaomi into the third-largest smartphone manufacturer globally from nothing. Tim highlights Lei Jun's incredibly hands-on approach to designing the car, a process detailed in a translated company address. Lei Jun personally drove 200 of his employees' cars, asking each for three positive and three negative points to inform the design process.
When you hear that kind of stuff, you're like, wow, I wonder if anyone at Apple did that. I mean, it's just such a kind of bottomed up, like just ground truth way to start the process.
Xiaomi is also open about its work, having given a tour to the president of Ford and even shipping a car to a prominent YouTuber for review. The president of Ford was so impressed he had an SU7 shipped to Michigan to study it further.
China's competitive edge and the risks of being the tallest tree
A key critique of the Chinese tech ecosystem is the government's response to highly successful entrepreneurs who use their success as a platform. When an entrepreneur rises to a certain level, the government seems to become uninterested in their continued prominence. Jack Ma is a primary example of this phenomenon. This has led to a common saying within the country.
Don't be the tallest tree.
The CEO of ByteDance, which owns TikTok, is another example. Despite leading a company with incredible revenue growth and a leading position in consumer AI, he is not a public figure. This behavior may be a response to the 'tallest tree' problem. Celebrities and business people have been known to disappear mysteriously in China.
While acknowledging these issues, Tim notes his primary interest is understanding the reality on the ground. He points out that the innovation in China is remarkable, as is their strategic success in securing rare metals and building infrastructure in places like South America and Africa. However, this raises questions about the integration of the private and public sectors. Products from companies like DJI or the impressive new electric cars could potentially be extensions of state surveillance.
Bill highlights China's significant infrastructure advantages. For instance, they are building new nuclear fission plants at one-fourth the cost of those in the US. This cost advantage poses a major challenge to the idea of 'reshoring' manufacturing to the United States.
If you don't solve that, you're going to reshore something and we're going to not be price competitive globally... you're going to make our citizens buy from this new factory where we're making things way more expensive. It doesn't work like the math doesn't math.
Furthermore, the idea that reshoring would bring back millions of jobs is questionable. Chinese factories are highly automated; the Xiaomi factory, for example, uses one-third the number of employees per car produced. Author Dan Wang captures a core difference between the two countries.
America is run by lawyers and... theirs is run by engineers. And so when you try and build something here, the lawyers just get in the way and try and block it.
This dynamic helps explain why Elon Musk built his Gigafactory in Texas rather than California, where such roadblocks are more common.
Questioning whether huge market caps benefit society
The Chinese government's actions against companies like Alibaba suggest it may not care about its companies having massive market caps. This is a different approach from the US. It raises the question of whether America truly benefits from its largest tech companies, the 'MAG7', having trillion-dollar valuations.
In economics, the concept of 'pure competition' describes a market where no single entity has an overwhelming advantage. Profits are driven down to the cost of capital, which ultimately benefits the consumer. The existence of hyper-profitable companies capturing 'excessive profits' could be seen as a form of market failure, rather than a sign of a healthy, competitive system. While a venture capitalist might instinctively support such growth, a deeper look reveals a more complex picture.
I don't know that our government or our society or our people are better off because these six companies have $3 trillion market caps.
Considering these companies employ a relatively small percentage of the country's population, their massive valuations may not translate into a widespread societal benefit.
Understanding the complexities of innovation and surveillance in China
When considering Chinese innovation, there's a question of whether superior technology developed at a lower cost is an extension of the government's intelligence gathering. Bill Gurley suggests it would be foolish for them not to use technology this way, given their ability to penetrate the private sector. It's well-known that China conducts surveillance on its own people, which creates a trade-off: there's very little street crime. While the use of products like Huawei to gather intelligence outside of China is a problem, Bill believes the best way to handle it is through direct engagement and negotiation, similar to current efforts with fentanyl precursors.
I'm more of a believer of the engage. Talk about what you don't like and what you do like and try and negotiate that problem away.
Tim Ferriss shares his concern that bad US policy decisions could be made by misunderstanding what's really happening in China. He has considered traveling there and to India to interview top entrepreneurs and understand their culture of innovation but has been hesitant due to concerns about surveillance and potential difficulties. Bill thinks he might be overthinking the risks of such a trip.
The conversation also highlights that surveillance is not a one-sided issue. Bill notes that while Americans worry about Chinese surveillance, the US surveils its enemies too.
Alex Karp was just on stage... he was talking about surveillance and he says, well, of course our tools are used to surveil the enemy. And I'm like, okay, well, my God, the Chinese are surveilling us, but obviously we're surveilling them too. Let's be honest about these things.
Furthermore, the economic ties are incredibly deep. China's supply chains are so integrated, down to the raw material level for industries like pharmaceuticals, that simply moving a factory to the US would likely just create an assembly shop still sourcing from China. Replicating the entire supply chain would take a very long time.
The US must make it easier to build and stop underestimating China's innovation
To remain globally competitive, the US needs to make it easier to build things, from companies to infrastructure like semiconductor and nuclear plants. Currently, this is very difficult to do on time and on budget. The primary obstacles are red tape, bureaucracy, and litigation, which make projects prohibitively expensive. A glimmer of hope exists in states like Texas and Arizona, which are attracting data centers and semiconductor plants due to governors who are willing to remove these barriers. A powerful example of this mindset was when Pennsylvania repaired I-95 in just 12 days by temporarily suspending obstructive statutes.
Another critical point is to correctly assess China's capabilities. There is a common misconception that China can only scale manufacturing but not truly innovate. This idea is fundamentally wrong.
There are numerous people with a loud microphone that will say, oh, they know how to scale out like plants, but they don't know how to do any innovation. And that's just flat wrong. Whoever's saying that just hasn't been there. They don't know the facts on the ground. These entrepreneurs are every bit as good as the entrepreneurs they are here.
Chinese entrepreneurs are as skilled as their American counterparts. A concrete example is in LiDAR technology, where a Chinese company developed a solid-state MEMS LiDAR product for about $130 per car. In contrast, the spinning LiDAR unit on a Waymo vehicle costs around $5,000. Believing China lacks innovation is a perspective based on a lack of on-the-ground knowledge.
The economic potential of Vietnam and Turkey
When asked which countries he is currently bullish on, Bill Gurley first corrected a previous opinion. Two years ago, he was optimistic about the UK due to less regulatory capture and a legal system that discourages frivolous litigation. However, after speaking with author Matt Ridley, who lives there, Bill now believes he was wrong about the UK's prospects.
Shifting his focus, Bill identified a framework for spotting countries with high potential. He looks for places with a strong work ethic, a high level of education, and a currently low per capita income. He believes more jobs are likely to move to countries that fit this profile. Based on these criteria, Bill named Vietnam and Turkey as two countries that currently stand out to him as promising.
Matthew McConaughey's father gave him the best advice: don't half-ass it
Bill Gurley shares an anecdote from Matthew McConaughey's book, "Greenlights," that encapsulates the theme of his own book, "Running Down a Dream." As a young man, McConaughey planned to be a lawyer and had told his family this for years. While at the University of Texas, he decided he wanted to switch to film school but felt immense anxiety about telling his very tough father.
After delaying, he finally shared the news. His father's response was a simple phrase: "well, don't half-ass it." McConaughey describes this as the best thing his father could have said. It was an unexpected reaction that provided a powerful sense of validation and freedom.
McConaughey said in that single moment, his father gave him blessing, consent, approval, validation, privilege, honor, freedom and responsibility. He called it rocket fuel.
This story illustrates the desire to help people who feel they should be doing something else but are stuck on a path set by society or circumstance. The goal is to give them the confidence and permission to pursue their true passion. Bill believes it has never been easier for individuals to take learning into their own hands. With modern tools, anyone can learn a great deal about any field and take control of their path to success.
The conflict between pragmatic careers and personal passion
We have built a society that celebrates successful people in many different fields. However, when it comes to our own children, we tend to think more pragmatically about what they should be doing. Careers like lawyers, consultants, doctors, and computer scientists are often encouraged because they have a high degree of financial certainty. This guidance is well-intentioned. As a parent, you feel an obligation to push your children toward prosperity, which is often defined as financial stability rather than intellectual fulfillment or happiness.
Considering that most people work around 80,000 hours in their lifetime, or a third of their life, it's a significant portion to spend doing something you don't like. According to Gallup poll data on career engagement, 59% of people report they are not engaged at work. This is related to the concept of "quiet quitting." It's horrific that so many people are just sauntering through life without engagement in their work.
Passion is the ultimate competitive advantage
To be successful, especially in a less pragmatic endeavor, it's crucial to be the most knowledgeable person you can be. Bill shares a test for true passion: Do you self-learn on your own time? If you are energized by reading about your field instead of watching TV, you will gain knowledge far faster than any competitor. This is a common trait among successful people.
Tim likens this to an interview with Joe Rogan, who described himself as not being good at discipline or willpower, but great at obsession. This obsessive quality provides a huge advantage in both knowledge and endurance. Bill agrees, noting that Angela Duckworth, author of "Grit," has said she would now place far more emphasis on passion than on the book's other component, perseverance.
She says, 'We've taught our children to grind.' And so once again, starting in sixth grade, they're told to learn the flute and take lacrosse and do all this stuff and crush the SATs and take the extra credit classes. And they all do it, but eventually, if you don't have that passion, you just burn out.
This idea connects to a common saying in Silicon Valley: if you're looking for the next technological breakthrough, look at what the nerds are doing on the weekends. It's a great way to find not only emerging trends but also the right people to bet on—those who are already using their free time to work on their passions.
The Bob Dylan story of mastering the bedrock before innovating
Venture capital is a game of pattern recognition, and a key pattern for success can be seen in unlikely figures like a basketball coach, a restaurateur, and Bob Dylan. The common thread is that they all mastered the fundamental bedrock of their fields before they began to innovate.
Most people don't know about the pre-New York Bob Dylan. While in Minnesota, he studied folk music at an incredibly deep level. Bill Gurley feels confident that by the time Dylan left, he knew more about folk music than any other person in the state. He borrowed and stole his friends' albums and spent hours in record store listening booths. Martin Scorsese even referred to him as a "music expeditionary." People who knew him in New York said he could mimic any song, which is not what one might typically think of when hearing a Dylan song.
He had kind of mastered the bedrock underneath and then started innovating.
This pattern isn't unique to Dylan. Picasso was a perfect realist painter by age 14, a fact that shocks visitors at the Barcelona Picasso Museum who see his early work. This foundational knowledge is a massive differentiator. Dylan's deep study continued throughout his life, as evidenced by a podcast series he did and a book he published on the 50 best songs, showcasing his incredible knowledge across various genres.
A pivotal moment was his move to New York. His primary goal was to find his hero, Woody Guthrie, in what might be one of the most ambitious mentor-pursuit stories ever. Dylan hitchhiked to New York with no money, found Guthrie, and befriended him. This move also placed him in Manhattan, the epicenter of the folk music scene, where he met all the artists he had been studying. Bill believes that if Dylan hadn't gone where the action was, his legendary career might not have happened.
Why you still need to go where the action is
Despite the availability of remote tools like ChatGPT, the advice to "go where the action is" remains highly relevant. While virtual peer and mentor relationships are possible, the benefits of being physically surrounded by people chasing the same goals are immense. The common intuition is that an epicenter will be more competitive, but avoiding it reduces learning, access to peers and mentors, and, most importantly, optionality.
Success is often attributed to luck, but as the saying goes, "luck is when preparation meets opportunity." Being in an epicenter increases both preparation and opportunity tenfold, dramatically raising the chances of having a lucky moment.
The vast majority of [my collaborations] did not come from me going out with an agenda and seeking something. They came from serendipitous, bumping into somebody at a coffee shop. ... You just don't seem to get that density unless you're in the center of the action.
Tim's personal experiences in Silicon Valley support this. He met key figures like Naval Ravikant, Garrett Camp, and Kevin Rose through chance encounters at places like coffee shops and barbecues, not through planned outreach. These serendipitous moments are hard to replicate virtually. Bill agrees, reflecting that practicing venture capital where he did was the exact right move for his career, far better than if he had stayed in Austin.
The definition of an "epicenter" can be nuanced. While Silicon Valley is the obvious choice for AI, it's worth considering the "third person who comes to mind." A less obvious epicenter might be a place dense with learning, such as a specific university program like the one at the University of Waterloo, which industry leaders are actively raiding for talent. If you can manage the financial constraints and your field has a center of gravity, you should go.
MrBeast and the 40,000-hour rule
The story of Jimmy Donaldson, also known as MrBeast, provides a powerful example of a "virtual epicenter" built on peer collaboration. When Jimmy was young, he was infatuated with YouTube, while his parents wanted him to focus on school and college. He connected with three other people who were equally fascinated with the platform.
This illustrates the principle of embracing your peers. Too often, people adopt a competitive mindset with sharp elbows, trying to beat others on the ladder. However, the world is prosperous, and there is immense value in "co-climbing" and learning from each other. Jimmy and his three peers got on a Skype call for what he claimed was 20 hours a day for years. They shared best practices on every esoteric detail, like the color of an icon on an Instagram post, to optimize conversion and drive traffic to YouTube.
As a result, all four of them became millionaires. Jimmy believed that if any random person had been a fifth person on those calls, they would have become a millionaire too. He offered a clever take on Malcolm Gladwell's 10,000-hour rule.
There were four of us spending 10,000 hours and then sharing ideas. So you get 40,000 hours of expertise.
Finding peers through trust and a shared passion for learning
When seeking out peers, the initial step can be a mentor who provides the basic literacy to get started. Tim recalls how Mike Maples Jr. taught him the ropes of angel investing, which was the crucial first rung on the ladder. However, subsequent growth was almost entirely peer-driven. He and others like Kevin Rose, Naval Ravikant, and Chris Sacca were constantly comparing notes and learning from each other along the way.
Bill suggests you can practice finding peers anywhere: locally, virtually, or by moving to an epicenter of your industry. He proposes two critical tests for identifying the right people. The first is trust; you must avoid individuals who view everything as a zero-sum game and would push you aside for their own gain. The second is a shared interest in learning. The best peers are those who are genuinely passionate about a subject, demonstrated by their willingness to learn on their own dime and in their free time. This shared passion creates a reciprocal dynamic.
They get excited to tell you what they just learned. And then you reciprocate.
People like Mike Maples Jr., who openly share their knowledge through writing, exemplify this spirit of collaborative learning, similar to figures like Warren Buffett and Howard Marks.
MrBeast and the survivorship bias of dropping out
Figures like MrBeast and Bob Dylan are described as starting out as "poor kids with nothing to lose." They began from humble origins, living on futons and ramen. A recent interview with MrBeast at Dealbook highlighted this journey. His mother, who now works for him, was in the front row as he recounted telling her he was dropping out of college. While it all worked out for him, it is important to remember there is always an element of survivorship bias in these types of success stories.
Danny Meyer's intentional pivot from a lucrative job to his passion
Danny Meyer, one of the most celebrated restaurateurs of our time, is also described as one of the most genuine humans on the planet. His story illustrates a powerful pivot from a secure career to a passionate pursuit. Originally, he was working for a company selling anti-theft devices for retail stores, earning around $200,000 a year, which was a significant amount of money 40 years ago.
He had convinced himself he was going to be a lawyer and was preparing to take the LSAT. However, during a dinner with his uncle, his lack of true conviction became apparent. His uncle directly challenged him, asking why he was pursuing law when his real passion was to be a restaurateur. This wasn't a complete surprise to his family; as a youth, Danny was fascinated with restaurants and would take copious notes about them. The observation came from his uncle, who perhaps felt more able to suggest a less pragmatic path than a parent might have.
Following that conversation, Danny Meyer took the LSAT but never submitted his scores. He made an intentional decision to change his path. He enrolled in vocational restaurant courses and took the first job he could find, a front-office position that paid only a tenth of his previous salary. This deliberate pivot led to the creation of iconic restaurants like Gramercy Tavern and eventually Shake Shack. After making his decision, he immersed himself in the industry, learning multiple functions at his new job and even arranging a tour through Europe to work for free as a stage in various kitchens.
The strategic value of unpaid work and volunteering
Many people are allergic to the idea of working for free, but it's often a crucial step for those who reach the top of their field. Tim gives the example of "staging" in the restaurant world. An aspiring chef who doesn't know much may work for free at a top restaurant. This isn't exploitation; it's an exchange. The restaurant invests resources to teach them, providing a high-density learning experience that wouldn't be possible otherwise.
Tim personally experienced this when he started in Silicon Valley. He volunteered for nonprofit groups like The Indus Entrepreneur (TiE). He noticed that most volunteers did the absolute minimum. By doing just 10% more, such as refilling water glasses after his main task was done, he stood out. The event producers, who had their own demanding jobs, saw his initiative and gave him more responsibility. This led to him connecting with influential speakers and getting his foot in the door.
Bill shares another powerful example: hairstylist Jen Atkins. As her career was taking off and she was getting paid jobs, she would still go to Paris Fashion Week, sneak in the back, and volunteer to do the models' hair. She wasn't supposed to be there, but she did it just to get experience—or "reps"—in that elite environment. This dedication contributed to her becoming one of the most successful hairstylists of our time.
How Sal Khan and Tito Beverage took the leap to follow their passion
When considering a major career leap, there are several practical ways to approach the conversation with loved ones. You could moonlight for a while to avoid an all-or-nothing scenario, or you could make the endeavor time-bound by asking for permission to try it for a set period, like six months or a year. Sal Khan, founder of Khan Academy, took this approach. He was working at a hedge fund and making good money when he decided to pursue his online tutoring idea. He asked his wife for one year to see if he could make it work, even without a clear business model.
Ultimately, the real test is the depth of your passion, fascination, or curiosity. If you have a deep desire to learn everything about a specific subject, that intensity is difficult for others to ignore. This isn't about a magical, effortless transition; it requires significant effort. A key indicator is whether you're already dedicating your free time to learning about this topic. That existing commitment demonstrates a genuine drive.
It is also never too late to find and pursue this passion. Bert "Tito" Beverage, founder of Tito's Vodka, started his business at age 40. His journey began after watching a PBS special that suggested an exercise: draw a line down a piece of paper, listing what you love on one side and what you're good at on the other, then see what lies in the middle. For Tito, who had a background in chemistry and enjoyed socializing, the answer was spirits. He had previously worked in seismology and as a mortgage broker, neither of which he loved. Once he decided on his new path, he studied the distilling process extensively. He even had to work to rewrite state regulations, as there were no distilleries in Texas at the time. He funded the entire venture on credit cards and now owns 100% of the business, which is the single largest spirit sold in America.
Superpower your career by embracing AI as a modern tool
When considering career choices in the age of AI, it's important to recognize that many previously "safe" or pragmatic jobs, like computer science, are now also at risk. The landscape has shifted rapidly. Bill notes that regardless of your chosen endeavor, you must engage with AI. It's a modern tool, as fundamental as the laptop or the calculator was in its time. To find and follow the innovative edge in any field, you have to be playing with these new tools.
Tim adds another layer for creating a competitive advantage: know the history of your field and understand its innovative edge. A person who can demonstrate both deep historical knowledge and a grasp of new platforms like TikTok is highly compelling in any interview. Since AI is the leading edge of almost any industry today, understanding its capabilities is crucial. This doesn't mean you can't pursue passions like copy editing; it means you can become the person who understands how to use AI to superpower that interest.
For artistic fields where specific talent is paramount, like sports or acting, there are far more supporting jobs than there are roles for the artists themselves. Bill gives an example of someone who felt they couldn't act and therefore wrote off Hollywood, but there are countless other jobs in the entertainment sector. If you are passionate about a field, you can find a role within it, even if you are not the star talent. Danny Meyer, for instance, became a renowned restaurateur, not a chef.
Looking at AI-resilient industries, bets on live events and sports seem strong because humans enjoy experiences and community. Bill believes service industries like restaurants and hotels will continue to thrive. He is skeptical that people will retreat into watching AI-generated movies alone, arguing that people enjoy great art, discussing it, and the community aspect of shared experiences. Storytelling and imagination will still be vital, even if AI becomes a production tool like CGI.
This guy was already successful, but he was running triple speed because he had tipped into this stuff. And he was learning what was possible because he had an open mind towards it, solving problems. And I thought, holy, if other people kind of just leaned at it the way he's leaning at it, they would become superpowered themselves.
The potential for AI to act as a multiplier is immense. Bill shared a story about a 28-year-old entrepreneur he met who was already successful but was accelerating his businesses by using AI to solve problems, such as determining the best location for a new venture. His open-minded approach to the technology allowed him to become "superpowered."
Sam Hinkie's Moneyball-inspired pivot to the NBA
Sam Hinkie became one of the youngest general managers in NBA history for the Philadelphia 76ers about six years ago. His story is a powerful example of intentionality. Hinkie was a classic high-achiever who did everything right, growing up in Oklahoma and eventually working as a consultant for McKinsey in Australia. He had a passion for sports and played in high school, but wasn't big enough to pursue it professionally.
A turning point came when he read Michael Lewis's book, "Moneyball." Much like a specific film inspired Jerry Seinfeld, this book ignited a new path for Hinkie. He decided almost instantly that he needed to be in sports analytics. It took him about 10 years to go from having no experience in the field to becoming the youngest GM of all time. The book disinhibited him, giving him permission to believe he could be differentiated through his understanding of analytics.
Hinkie strategically used an MBA program to pivot his career. When deciding between Harvard and Stanford, he presented his goal to both. Harvard was dismissive, stating they didn't have programs like that. Stanford, however, was encouraging. They connected him with people in the field, including Michael Lewis himself. This hustle and ability to build his own curriculum paid off. For anyone in business, regardless of their path, it is still highly recommended to read the first three chapters of Michael Porter's "Competitive Strategy: Techniques for Analyzing Industries and Competitors."
Distinguishing between a rough patch and the wrong path
The saying, "If you do what you love, you'll never work a day in your life," doesn't account for the inevitable burnout or periods that feel like a grind. Tim shares his own experience with his podcast. When he realized he could double his revenue by doubling the number of episodes, the high volume started to feel like a bad job, even though he loves the work. This raises a critical question: how do you distinguish between temporary growing pains and a sign that you are on the wrong path?
Bill explains that no field is without pain. For his book's concluding chapter, titled "It Ain't Easy," he chose to highlight the "darkest hour moments" for each person featured, rather than offering a simple summary. This was to avoid leaving the impression that success is just "smiles and babies and hugs."
To navigate these tough moments, Bill suggests asking if you still feel a natural curiosity to learn. He also emphasizes the role of a peer group. Peers can offer emotional support and perspective on whether a roadblock is truly insurmountable. They are often better than mentors for this because there is less fear of judgment. Tim adds that AI tools could help by providing examples of others who have overcome similar challenges, combating the feeling that you are the first person to experience such a setback.
However, Bill cautions that anxiety can also be a valid signal that you're in the wrong lane. He recalls his own career pivots from engineering and being a sell-side analyst. In both cases, after about three years, he reached a point of near certainty.
I don't want to do this the rest of my life. And so I would say equally with like, don't give up too early. But if the signal is really telling you I don't want to do this the rest of my life, jump out. That's the precise moment to move on and try something new.
Many people grind for too long because they feel they are supposed to stay in their chosen lane. For Bill, the signal to leave engineering at Compaq came when his third project was simply another computer with a slightly faster chip. He realized it wasn't interesting anymore. His curiosity, demonstrated by his spare-time learning, had already shifted elsewhere—he was reading Peter Lynch's books on stocks.
We regret the chances we didn't take
A pivotal career question to ask is, "Do you want to do this the rest of your life?" Bill Gurley recalls his time as a young sell-side analyst on Wall Street. The job was demanding, with long hours symbolized by the office cafeteria serving dinner. One night, around 11:00 PM, he walked around the office and saw the most senior analysts, who were career sell-siders. He asked himself if he wanted to be them at age 60, and the answer was a clear no. That very night, he decided he had to do something else.
This personal anecdote connects to a broader theme explored in a Daniel Pink book about regrets of boldness. Research consistently shows that people are much more likely to regret the chances they didn't take than the ones they did.
What haunts us is the inaction itself. Foregone opportunities all linger in the same way.
This finding is common across cultures, including China, Russia, and Japan. Jeff Bezos used a similar mental model he called the "regret minimization framework" when deciding whether to leave his lucrative job at D.E. Shaw to start an online bookstore. He imagined himself at 80 and asked if he would regret not taking the leap. This sentiment is also captured by a Niccolò Machiavelli quote: "Make mistakes of ambition, not mistakes of sloth."
Introducing P3, a policy institute for big problems
After deciding to stop his venture capital career, Bill Gurley went on a "listening tour" to figure out what to do next. He spoke with several people who had successfully transitioned away from a job they excelled at to see what their next steps were. He considered many common paths, such as angel investing, managing his own money, or serving on boards, but found himself crossing them all off his list as none of them felt exciting. Slowly, he developed an idea for a career that doesn't really exist yet: starting a policy institute. He has a name for it: P3, which stands for Purpose, Progress, and Prosperity.
The inspiration for this came from his work on a podcast episode about the Diablo Canyon nuclear facility. He views the recent global shift in mindset on nuclear energy as a powerful example of what great policy work can achieve.
It's shocking how quick we went from this stuff's bad to oh no, we made a mistake. It's actually good. And that could have a powerful impact on the planet.
Bill notes that this shift was a collective effort, with figures like Steve Pinker, Marc Andreessen, and Elon Musk all advocating for it. His goal is not to get involved in detailed, state-by-state legislation. Instead, he wants to focus on big problems like US-China relations or the flawed US healthcare system. His plan is to use his financial resources to provide grants to innovative professors and thinkers to help create ideas that can shift these major issues.
Combating regulatory capture through transparency and state competition
Bill Gurley discusses the concept of regulatory capture, an idea popularized by Nobel Prize winner George Stigler. Stigler argued that regulation often benefits incumbent businesses because they are adept at lobbying. No matter how well-intentioned, policies can end up helping large companies more than restricting them. An example is the slow, three-day clearing time for ACH bank transfers.
As an example of potential policy work, Bill mentions a professor's idea to create a global database that scores countries on how 'captured' they are by special interests. The goal of this data and transparency is to highlight best practices from top-performing countries, which could then be adopted elsewhere. The hope is that simply shining a light on these issues can spur change.
Your local senator or your local congressman who you think is representing your district now starts raising money nationally. They go around and meet with businesses because they're on that committee and have influence... I think that's ridiculous personally. And you could imagine restrictions against that transparency towards it. Like if your congressman represents this zip code in Austin, wouldn't you want to know if they're raising money in Minnesota?
Bill also expresses fascination with state-versus-state competition, where different states can act as laboratories for policy experiments. He dreams that a state with a budget surplus, like Texas, could do something bold, such as increasing teacher salaries by 50 percent. This kind of experiment could create a wild and interesting dynamic, attracting talent and demonstrating a new model for public education.
The case for open source over intellectual property
Bill Gurley is a strong supporter of open source, drawing on Matt Ridley's concept from "The Rational Optimist" that prosperity emerges "when ideas have sex." He believes information should be shared freely and questions whether the patent system truly adds value. Bill doubts that the human mind requires a 17-year financial protection to innovate, pointing to the many scientists at universities working on problems without patent incentives. He argues that hyper-competition and innovation flourish when there are fewer restrictions on sharing ideas.
When questioned about industries with high R&D costs like drug development, Bill points out a contradiction. The NIH distributes $40 billion annually, much of which goes to companies that also receive venture capital funding. He argues that this federal funding should come with an open-source requirement, as it is nonsensical for the U.S. government to fund the creation of proprietary inventions.
This contrasts with the Silicon Valley ethos, where patents are rarely the focus. Bill highlights Elon Musk's decision to open-source all of Tesla's patents as a gracious and bold move. Elon's philosophy is that the competitive edge comes from execution, not legal protection.
Elon thinks the same thing. He views the edge of competition is how fast are you moving, how great are your products? Do consumers love them? Not can I defend them in a court of law?
Bill also notes that China is leveraging open source as a competitive advantage, with 10 open-source AI models currently in hyper-competition, creating a "dangerously effective primordial soup for innovation." The Chinese government has supported open source for two decades, viewing it as a way to innovate without the stigma of intellectual property theft. Open source can also be a sophisticated corporate strategy. Bill suggests that incumbent companies like Amazon and Apple could jointly support an open-source model as a defensive measure to prevent a competitor from gaining a massive proprietary advantage.
Why the IPO process is fundamentally broken
The process for pricing an initial public offering (IPO) is described as fundamentally broken and an "insider's game." The core problem is that investment banks manually control two key variables: they choose who receives the stock and they set the price. This method contrasts sharply with a more logical approach where supply and demand would anonymously and algorithmically determine both the allocation and the price, similar to how bonds and initial coin offerings are handled.
This flawed process has persisted for a long time. Bill Gurley explains that the reason banks don't use a fairer, algorithmic system is straightforward. He says it is because they are essentially "handing free money to their clients."
I uncovered an email from 1999 at Goldman Sachs, which I've posted on Twitter several times, where they're saying, 'oh, we can use this hot stock to reward our top clients.' They know what's going on.
The fact that the SEC does not intervene is a source of frustration. However, the rise of tokenization in the crypto community offers a way around this broken system, as it already uses algorithms to determine price and allocation. Direct listings also function this way, proving that a better method is readily available.
Regulatory capture harms both consumers and competition
The long-standing dominance of companies like Visa and MasterCard, which charge high fees, is under threat from the growing momentum of stablecoins. Bill Gurley predicts these companies could be in serious trouble within five years. The root of many of these financial issues is regulatory capture, a situation where incumbent companies influence the creation of laws and regulations to benefit themselves and block new competitors.
A prime example is the Dodd-Frank Act, passed after the 2009 financial crisis. While intended to improve the system, it led to increased consolidation in the banking industry. This had direct negative consequences for consumers, especially the poorest citizens. For instance, free checking accounts largely disappeared after Dodd-Frank was enacted, making it harder for low-income individuals to manage their finances.
Regulatory capture doesn't just hurt startups; it's detrimental to all consumers. The US healthcare system is another major example of this problem. A rule preventing physicians from running hospitals is cited as a key issue. This single regulation eliminated a huge amount of potential competition, as doctors are the most likely people to start new hospitals.
